For Breakfast?

Chick-Fil-A
Originally uploaded by LauraFries.com.

I've heard of stranger things (nothing's coming to me now) but Chick-Fil-A is now heavily promoting their chicken for breakfast. They are launching a massive outdoor campaign featuring their now famous cows urging customers to "Eat Mor Chik'n" for breakfast. The question is, will it work? Cruising around some foodie message boards, I've learned a couple of things:

1- It isn't a brand new concept, in fact Chick-Fil-A has had it a part of their breakfast menu for some time now.
2- Most people aren't really convinced that chicken is for breakfast. A lot of people are equating this with eating a hamburger for breakfast.
3- If you start having more chicken for breakfast, you are adding to the fast food obesity crisis.

Alright, let's see what we can have: Chick'n minis, chicken biscuit, a chicken breakfast burrito, chicken egg & cheese on a bagel, a chicken platter (scrambled eggs, biscuit, an chicken patty), and a slew of other non-chicken breakfast items.

Taking a look at the offerings, it does seem a little odd, but it just may work. Hey, when breakfast burritos started popping up everywhere, people scratched their heads too.