Cingular Reverting to AT&T

cingular, raising the bar...
Originally uploaded by NancyK!.

Alright, so you are a company that spends billion dollars rolling over accounts from an old stodgy, yet trusted name to a newer, hipper brand. So, logically you decide to do a rethink of the whole thing and re-re-brand yourself back to the old crusty image. Yeah, that makes a lot of sense!

When Bell South bought AT&T Wireless, we didn't know that AT&T was thinking of going back to the wireless biz. Everyone thought it was the end of the road for them. Now, AT&T is in the process of acquiring Bell South, and that includes all of Cingular, so of course they want naming rights.

So, next year, Jack will be tossed aside like a bunch of pick up sticks and that ominous glow of the (boring) AT&T glow will replace it. Ho-hum.

AT&T sees this as an "elegant solution" where customers have a one stop shop from landlines to wireless and internet, but others see this reverting back to "Dad's brand" - unhip and conservative. With so many newcomers like Vonage and Ampd, will Cingular's customer base jump ship?