Sears Getting on Target?

Sears
Originally uploaded by a lih.

When Sears & K-Mart joined forces, no one really knew what to expect. K-Mart was like the middle child, stuck in between the more stylish Target, and the cost-friendly giant called Wal-Mart. If the middle child was going to repolish and get a facelift, they needed to do something a little different. Sears also was going through the same thing, not being an upscale department store like Bloomingdale's but not a discounter like Wal-Mart. What would happen after they joined forces?

Enter "Sears Grand." The result is a new "one-stop shop" where you can get anything and everything for the home with tons of new services that you can't really find anywhere else like free popcorn, internet access, a play area for kids, and instructional classes on home improvement projects. Overall, the customer reaction is pretty good so far and the change is a welcome breath of fresh air.