Bringing Some Magic Back

Old Navy has just started a nationwide search to replace former canine mascot, Magic. Magic really lived it up in the Old Navy spots from about 10 years ago, lounging around with celebrities, participating in fashion shows, and just hanging poolside with his fashionably smart budget conscious pals.

After a run of lackluster ads that were over-kitschy, it looks like Old Navy is trying to recapture the fun that made their spots entertaining to watch. Starting next Friday, they will have "Canine Casting" buses coming to LA, San Francisco, NYC, and Chicago. The casting events will have a doggie photo booth, nomination kiosks, a custom dog tag station, among others. Sure, it wouldn't be Old Navy if there wasn't just a little kitcsh, so I guess that explains why Betty White is on the celebrity judge panel, but it honestly looks like they are trying to get people to remember that Old Navy is a fun brand.