Just Kiss And Make Up

Publicity coup? What publicity coup?
Okay, so this Martha Stewart/Donald Trump showdown has been the mogul deathmatch for the past couple of days. Martha says that she was supposed to fire Donald at the end of her series. The Donald says in his letter to Martha that his show is far more successful ("HUGE" as he often likes to say) than her's would ever be and that her letters to "let-go" participants was just plain stupid. Then she tells him that he's being mean-spirited. So Donald calls her a moron.

Well, isn't it just a strange coincidence that Martha's quarterly results were announced (which posted the first profits in 2 years) and Donald's new season of The Apprentice premiers next week? I think not.

Imagine if you will a conference call from Donald to Martha. He concocts an idea that will be a win-win for them both. As any businessperson knows - any publicity is good publicity. So, they stage a fight and people are talking. Mission: accomplished.