Magic's in the Makeup

What's in my make-up bag
Originally uploaded by Nikita Kashner.

I remember going into the drugstore when I was in high school just to browse in the cosmetic section. The cheapest brand was (and still is) Wet n Wild, and I loved it because they had my black nail polish and eyeliner. Plus it was only 99 cents, so if you really wanted to try blue lipstick, it was no big deal. Wet n Wild has always been great for teens, because they are so affordable and really encourage experimentation and individuality.

Fast forward to the 21st century and the makeup market for teens is huge. There are tons of brands along with cosmetic only stores like Sephora which are wildly popular. A new cosmetic store called Missha which was a Korean chain recently opened their second location in Soho and their third in Queens Center is now open as well. They have a great signature line at very affordable prices, and they are attracting tons of teenage girls looking to try something new. Wet n' Wild is also still very popular on the drugstore circuit - they are having a contest for the next "Fresh Face" in conjunction with teen powerhouses Seventeen and MySpace for a new line of foundation that will be launching next year. Teens can vote online at the MySpace page while participating in the community. It's great that the potential of social networks continues to blossom - and by hitting the teen market, it's just smart.