Making Over Mickey D's

Good Bye McDonalds
Originally uploaded by supercooldave.

Some things hardly ever change. A McDonald's burger will taste exactly the same in New York as it will in Hong Kong and that's part of it's appeal as a global brand. But, for 30 years the decor has been quite utilitarian from the plastic tables to the red roof. In fact, the last time Mickey D's got a makeover in it's overall global design was about 30 years ago. Time for a makever. A big article in Business Week shows just how it's going to be done - and it's massive: http://www.businessweek.com/magazine/content/06_20/b3984065.htm

With Wifi access, comfortable armchairs, and a new color scheme (don't worry red and yellow are still the main colors, but adding to the palette are sage & olive green), it looks like a daunting task. New roofs will replace the now-dated, yet iconic red roofs. The golden arches will still play a prominent role, because hey, some things need to remain sacred! The dining areas will also have three distinct areas - a play area, family area, and a solo dining area.

Hmmmmm - an image change now? Maybe it's to get a more positive image after that whole obesity thing.