Tuesday, May 09, 2006

Triple XLarge Me


freshly printed tshirts
Originally uploaded by woo.
How many brands have reissued their vintage logos on T-Shirts in the past couple of years? In NYC, if you take a trip to a place like Yellow Rat Bastard, you'll see tons of Tab, Mello Yello, Strawberry Shortcake, and Sesame Street Ts. Add McDonald's to this list now - jumping on the licensing faster than you can say the old school Big Mac slogan (come on now, you know it by heart: two all beef patties, special sauce, lettuce, cheese....). Retailing at a whopping (whoops....) price of 55 bucks a pop, McDonald's feels that they will reach the all important teen market - including teen girls who generally have a negative impression of fast food (well, duh!). Of course, they are issuing the shirts in true retro style - using the old slogans and Playland characters such as the now forgotten Fry Guys, the Hamburglar, and Grimmace.

But do they come in a supersize? Inquiring minds would like to know!

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