Latino Shopping Habits

Originally uploaded by minusbaby.

Unilever just issued a comprehensive report assessing Hispanic consumers. They went through 3600 shoppers' reciepts and shopping diaries in NYC, LA, Houston, and Miami to uncover the needs of the Hispanic shopper.

They found out that each shopping trip is carefully planned out, especially since food is has such an important influence and is often the tie that binds Hispanic families together. They also buy more - they are more likely to buy in bulk as opposed to short, quick, convenience trips. They are value conscious and clip coupons. They are also more likely to frequent stores that are in walking distance, as most Hispanic shoppers either walk or take public transportation to get to the store.

Another interesting fact is that although Hispanic shoppers love and enjoy value, they are less likely to sign up for supermarket savings cards as they are more suspicious that their private information will be shared. Neither do I!