More Proof That Starbucks Runs the World

Starbucks
Originally uploaded by zingersb.

Starbucks is everywhere. They have gone from quirky Seattle based coffee chain to global brand in what seems like no time at all. They have also singlehandedly taken an everyday cup of coffee and made it a premium experience. Back in '92, I wouldn't spend more than a buck on a cup of coffee, but now I spend about $4 and upwards for chai, cappuccinos, and lattes. Now, when most people think of a brand associated with coffee, Starbucks is number one on that list.

Yesterday was the first ever Starbucks Coffee Fesival - which seems like a no brainer event for coffee lovers. It was held at the Reston Town Center in Reston, VA near DC. It featured coffee tastings, seminars, along with lessons on food pairings with coffee (whoda thunk that?). More proof that coffee is becoming more like wine and Starbucks is there, front and center.