Another Comic Spinoff

Dagwood was here!
Originally uploaded by floyduk.

No, it's not a movie based on a comic strip, but it's a sandwich shop. Named after the famous sandwich loving head of the household from the Blondie comic strip, Dagwood's Sandwich Shoppes, which is based in New Orleans, will be opening their first location in Florida.

Dagwood is actually in Webster's with the meaning of a multi-layered sandwich and is entering a very competitive, fast growing quick service market. Even Wendy's has started pushing their Frescata sandwiches a lot lately. The difference is that Dagwood's is going straight for the Baby Boomers, the main demographic who reads the comic. Great differentiator, but with so many sandwich shops out there like Subway, Quiznos, Blimpie and Seattle Subs, how else will they stand out?