You WILL Conform!

Mac & Cheese
Originally uploaded by Woupidy.

Mac & cheese is one of those dishes that everyone loves. I almost can't believe that I tried this quintessential comfort dish only a year ago.

In the past few years, a bunch of single dish restaurants have been popping up around NYC - you have Pommes Frites, Grilled Cheese NYC (which is now closed), Peanut Butter & Co., Dumpling Man, and now S'Mac - the new mac n' cheese spot in the East Village that has been getting quite a bit of press attention over the past week. The micro menu trend is getting more and more attention because it stands out from the crowd. Most restaurants serve dishes one way and don't build upon it - here, you have one base dish, and so many variations of it. I'm sure too, that owners are banking on the fact that you, the consumer will start to associate your cravings for that dish to their establishment - which can only lead to growth.

For people to wait on half hour lines in 90 degree heat for hearty winter fare must mean that S'Mac must be doing something right. With enough options to keep customers satisfy their cravings, the lines won't get shorter anytime soon.